Friday, December 15, 2017

BROADCAST NETWORKS THREATENED BY CABLE, WEB

May 14, 2013 by · Leave a Comment 

As the 2012-13 television season winds down, it is becoming apparent to many analysts that the broadcast networks are facing their gravest challenges ever. Writing today (Tuesday) in Advertising Age, Horizon Media analyst Brad Adgate observed that for the first time during a regular season, two cable TV series, History Channel’s The Bible and AMC’s […]

ANALYST: HYPE DOESN’T HELP LOUSY TV SHOWS

December 27, 2011 by · Leave a Comment 

Appraising the new shows of 2011-12 at midseason, veteran media analyst Brad Adgate of Horizon Media has found that some of the shows that were the most heavily hyped prior to their debut flopped while other little-noticed entries became hits. In an interview with the Los Angeles Times, Adgate singled out NBC’s The Playboy Club […]

OPRAH NEARLY OWNS CABLE IN DEBUT

January 4, 2011 by · Leave a Comment 

It may be premature to make a conclusive judgment, but early indications are that Oprah Winfrey has not lost her Midas touch with her OWN cable network. According to Nielsen, within the cable universe, the network ranked only behind ESPN and USA Networks among its target audience of women 25-54 during primetime on Saturday, its […]

REPORT: TONIGHT SHOW NO LONGER A MUST FOR AD BUYERS

November 23, 2010 by · Leave a Comment 

Advertisers no longer regard NBC’s Tonight show as the essential late-night television buy, the Associated Press reported today (Tuesday), quoting David Campanelli, vice president and director of national television for Horizon Media, as saying, “There are a lot of viable options out there. … I don’t have to go to one or two places to […]

CONAN MEETS HARRY POTTER — IN HIS AUDIENCE

November 22, 2010 by · Leave a Comment 

Conan O’Brien may be taking some of the advice from network executives that he spurned when he hosted NBC’s Tonight show. In the recently published The War for Late Night, author Bill Carter, who covers television for the New York Times, writes that the execs repeatedly urged O’Brien to mingle with and interact with the […]

CONAN’S AUDIENCE DROPS — A BAD SIGN?

November 11, 2010 by · Leave a Comment 

As expected, the audience for Conan O’Brien’s new talk show on TBS dropped by nearly a third on its second night, falling to 2.8 million viewers from 4.2 million on Monday. But news reports gave the decline contrasting interpretations. Several reports cited negative criticism of the first show by some TV critics and suggested that […]