Thursday, December 12, 2019

HYUNDAI’S OSCAR ADS NAMED “MOST EFFECTIVE”

March 1, 2013 by · Leave a Comment 

Hyundai, which scored strongly for overall effectiveness for its Super Bowl ads at the beginning of the month, drew much praise for its ads during the Oscars. The Korean automaker ran seven ads during the ceremony, receiving Ace Metrix’s highest score for its ad “Stuck,” which also ran during the Super Bowl. “Hyundai’s aggressive moves […]

OSCAR ADVERTISERS SPENDING MORE ON ADS THAN NOMINEES DID

February 15, 2012 by · Leave a Comment 

The two top advertisers on this year’s Oscars telecast, Hyundai and JC Penney, will each spend about $10.9 million on ads during the telecast — an amount that exceeds the entire ad spending for all but three of the nine nominated films before and after their release, according to a study by Kantar Media. Indeed, […]