Monday, September 23, 2019

STUDY: STUDIOS INFLATE BOX OFFICE ESTIMATES

February 17, 2012 by · Leave a Comment 

A Stanford University study has disclosed that weekend box office estimates released by studios on Sundays are, on average, 6.38 percent higher than the actual ticket sales turn out to be the next day — with some studios overestimating their take by as much as 7.9 percent. While those figures may simply represent an overly […]