Saturday, August 24, 2019

IRENE BLOWS IN WEATHER CHANNEL’S BIGGEST AUDIENCE

August 31, 2011 by · Leave a Comment 

Katrina was more deadly and produced more destruction, but Irene got bigger ratings — at least so far as the NBC-owned The Weather Channel is concerned. According to Nielsen Research the channel averaged four million viewers on Saturday — the highest ratings for a whole day in its history, edging out the channel’s previous record […]

HURRICANE HYPE?

August 30, 2011 by · 1 Comment 

Monday-morning quarterbacks were accusing the broadcast networks and the cable news channels (and The Weather Channel) of overplaying the dangers of Hurricane Irene in order to boost ratings and ad sales. In an interview with the Associated Press, Lise King, a fellow at Harvard University, complained that the coverage became more of an entertainment than […]

IRENE PASSES; BOX OFFICE RETURNS TO NORMAL

August 30, 2011 by · Leave a Comment 

Tropical Storm — & Hurricane — Irene did not have the impact on Sunday’s box office that studio executives had feared. As the storm, for the most part, failed to live up to its killer image, people returned to their normal activities, which included taking in a movie on Sundays. The result was that while […]

BOX OFFICE: A VICTIM OF IRENE

August 29, 2011 by · Leave a Comment 

With Hurricane — now Tropical Storm — Irene shutting down around 1,000 theaters on the East Coast and many moviegoers steering clear of the theaters that remained open, the box office tumbled to its lowest point of the year. Analysts estimated that revenue was down nearly 25 percent from the same weekend a year ago. […]