Saturday, December 14, 2019

OSCAR ADVERTISERS SPENDING MORE ON ADS THAN NOMINEES DID

February 15, 2012 by · Leave a Comment 

The two top advertisers on this year’s Oscars telecast, Hyundai and JC Penney, will each spend about $10.9 million on ads during the telecast — an amount that exceeds the entire ad spending for all but three of the nine nominated films before and after their release, according to a study by Kantar Media. Indeed, […]