Monday, September 23, 2019

ADVERTISING BEGINS MODERATE RECOVERY FROM 2011

June 18, 2012 by · Leave a Comment 

Driven in large measure by the growing attraction of TV sports programming, the advertising market recovered modestly in the first quarter from its disappointing showing during the same period a year ago. A new report from Kantar Media indicated today (Monday) that ad spending for all media totaled $32.9 billion during the quarter, up 2.6 […]

TV’S BIGGEST MONEYMAKER: AMERICAN IDOL

March 18, 2011 by · Leave a Comment 

Fox’s American Idol remained far and away TV’s biggest moneymaker in 2010. Although revenue was down 12 percent from 2009, the show still ended up with an average of $7.11 million for every half hour on the air, according to Forbes magazine, which cited figures from Kantar Media. CBS’s Two and a Half Men was […]