Friday, September 20, 2019

BOX OFFICE GREENER THAN EXPECTED

June 21, 2011 by · Leave a Comment 

Movie theaters sold more tickets on Father’s Day than studios had expected. Green Lantern, for example, raked in $53.17 million — about $500,000 more than Warner Bros. had estimated on Sunday. Super 8, which came in at No. 2, earned $21.47 million — about $250,000 more than Paramount figured it had made. Same for Fox’s […]

SUPER TAKE FOR SUPER 8

June 13, 2011 by · 1 Comment 

A Twitter campaign rolled out by Paramount for Super 8 last week appeared to pay off over the weekend as the sci-fi flick debuted with an estimated $37 million, outdistancing most analysts’ predictions of around $30 million. Following a low-key marketing campaign aimed at keeping the plot of the movie under wraps, Paramount set up […]