Monday, September 23, 2019

ADVERTISING BEGINS MODERATE RECOVERY FROM 2011

June 18, 2012 by · Leave a Comment 

Driven in large measure by the growing attraction of TV sports programming, the advertising market recovered modestly in the first quarter from its disappointing showing during the same period a year ago. A new report from Kantar Media indicated today (Monday) that ad spending for all media totaled $32.9 billion during the quarter, up 2.6 […]

OSCAR ADVERTISERS SPENDING MORE ON ADS THAN NOMINEES DID

February 15, 2012 by · Leave a Comment 

The two top advertisers on this year’s Oscars telecast, Hyundai and JC Penney, will each spend about $10.9 million on ads during the telecast — an amount that exceeds the entire ad spending for all but three of the nine nominated films before and after their release, according to a study by Kantar Media. Indeed, […]

TV’S BIGGEST MONEYMAKER: AMERICAN IDOL

March 18, 2011 by · Leave a Comment 

Fox’s American Idol remained far and away TV’s biggest moneymaker in 2010. Although revenue was down 12 percent from 2009, the show still ended up with an average of $7.11 million for every half hour on the air, according to Forbes magazine, which cited figures from Kantar Media. CBS’s Two and a Half Men was […]

NEARLY ONE THIRD OF SUPER BOWL TELECAST IS ADVERTISING

January 19, 2011 by · 1 Comment 

The average NFL game telecast lasts about three hours, but during last year’s Super Bowl, 47 minutes and 50 seconds was devoted to commercials and network promotions, according to a study by Kantar Media cited today (Wednesday) by Advertising Age. That compares with 40 minutes and 15 seconds of ad/promo time during the 2001 Super […]

RELUCTANT ADVERTISERS RETURNING TO TV

June 21, 2010 by · Leave a Comment 

Some advertisers who just months ago had balked at the networks’ price increases for TV ads and had vowed never to pay them have, according to Advertising Age, “reversed course and paid what they said they wouldn’t in select cases.” The trade publication observed that although many of them had planned to pull money out […]