Friday, May 24, 2019

THE BIGGEST ELECTION MONEY CAN BUY?

December 28, 2011 by · Leave a Comment 

Political advertising is expected to rise 30 percent in 2012 over 2008’s ad spending, according to research from MediaVest, a unit of French ad giant Publicis Groupe. Local TV is expected to be the chief beneficiary of the increase, which MediaVest predicts may rise to $4 billion, although spending on social media is also expected […]

FOX MAY YANK LOCAL STATIONS FROM DISH

October 22, 2010 by · Leave a Comment 

New York area residents who may be considering switching to the DISH satellite service if Fox’s dispute with Cablevision continues unresolved may have to think again — as Fox on Thursday threatened to pull the signals of its local TV stations, including WNYW in New York from DISH’s menu. News Corp, Fox’s corporate parent, is […]

ABC TO SELL TIME ON SOME SHOWS TO LOCAL STATIONS

September 30, 2010 by · Leave a Comment 

Saying that her network was “breaking a 60-year tradition,” Anne Sweeney, president of Disney-ABC Television Group, outlined on Wednesday a plan to sell time slots ordinarily reserved for national advertisers on ABC programs to local station. The plan is set to be implemented during the last two weeks of October on several programs as local […]