Thursday, February 25, 2021

AD BUYERS DUMPING LOCAL TV, SWITCHING TO CABLE

June 28, 2010 by · Leave a Comment 

Several companies that operate in regional markets are pulling their commercials off local television stations and switching them to national cable outlets instead, even though their ads often wind up being carried in parts of the country where the companies don’t operate, Advertising Age reported today (Monday). The trade publication cited the fast-food outlets Dairy […]