Sunday, June 16, 2019

LEBRON SELLS ADS FOR HIS ANNOUNCEMENT

July 7, 2010 by · Leave a Comment 

In what is likely an unprecedented set-up for the broadcast of a news event, ESPN said Tuesday that its exclusive coverage of LeBron James’s announcment of his NBA plans will be sponsored. The Disney-owned channel disclosed that it had been contacted by James’s representatives who asked if they could sell ads during a one-hour special, […]