Monday, September 23, 2019

MOVIE REVIEWS: MADAGASCAR 3: EUROPE’S MOST WANTED

June 8, 2012 by · Leave a Comment 

Critics pretty much roared their disapproval at the first two Madagascar movies, but several are fairly beating the drums for the latest one, Madagascar 3: Europe’s Most Wanted. Typical is Andy Webster’s review in the New York Times, which concludes. “Where Madagascar soars is in its visuals: A Monte Carlo chase is vertiginously madcap; a […]

MADAGASCAR 3 SHIFTING AD FUNDS TO DIGITAL

June 5, 2012 by · Leave a Comment 

If the marketing plan for Madagascar 3: Europe’s Most Wanted is any indication, Hollywood’s studios may be moving past the traditional strategy of devoting most of their advertising budgets to Thursday-night television commercials and weekend newspaper ads. “We are migrating more and more of our budget to online and digital,” Anne Globe, chief marketing officer […]

MEGARESORTS TO FEATURE DREAMWORKS ANIMATION CHARACTERS

April 28, 2011 by · Leave a Comment 

DreamWorks Animation chief Jeffrey Katzenberg, who cut his teeth at the Walt Disney Co., may not be ready to build a DWA version of Disneyland, but he’s certainly busy playing with the idea of using the characters from his popular franchises in popular outdoor settings. Today’s (Thursday) New York Times reported that DWA has agreed […]

DREAMWORKS ANIMATION TO SERIALIZE ITS HIT FRANCHISES

December 6, 2010 by · Leave a Comment 

DreamWorks Animation chief Jeffrey Katzenberg has indicated that each of his studio’s hit films will produce a series of serialized sequels. In an interview with Britain’s Empire magazine, Katzenberg said the studio’s franchises all “have a beginning, a middle and an end; they’re not open-ended. Each of the films is a chapter of a story […]