Thursday, October 17, 2019

MLB MAY SCORE $1 BILLION IN DEAL WITH NETWORK

July 10, 2012 by · 1 Comment 

With its current deals with ESPN, Fox and Turner set to expire at the end of the season next year, Major League Baseball is being wooed by CBS and NBC, each of which is offering what today’s (Tuesday) New York Post described as “a mountain of cash” to take over exclusive rights to the telecasts. […]

GM STAYS IN THE GAME WITH MAJOR LEAGUE BASEBALL

July 3, 2012 by · Leave a Comment 

Although it has had to compete against NBC’s Olympics coverage for ad dollars from affluent businesses that can afford to shell out the big bucks, Fox said on Thursday that it had sold out all its ad availabilities for next week’s MLB All-Star Game at an average of $550,000 for each 30-second commercial, slightly more […]

COFFEE, TEA OR BASEBALL?

March 27, 2012 by · 1 Comment 

Giving new meaning to the term “fly balls,” Major League Baseball’s Advanced Media unit announced today (Tuesday) that it will deliver in-flight live streaming of games to passengers aboard planes equipped with Row 44 wi-fi technology. The deal is presumably a straight programming-for-equity pact. Howard Lefkowitz, Row 44’s chief commercial officer, said that it represented […]

BASEBALL POST SEASON: WHOLE NEW BALLGAME(S)

November 18, 2011 by · 1 Comment 

Aiming to whip up flagging interest in the National Pastime and simultaneously boost TV revenue, Major League Baseball is planning to introduce additional play-off games next season in which one more wild-card team will be selected at the end of the season for the playoffs in each league. The additional playoff tier is expected to […]

X FACTOR DRAWS SMALLEST AUDIENCE TO DATE

October 18, 2011 by · Leave a Comment 

Ordinarily Fox TV waits until after its coverage of post-season baseball before introducing its fall lineup, since the baseball coverage tends to disrupt viewer habits. It may regret not having followed that strategy in the case of Simon Cowell’s The X Factor, whose ratings plummeted when a rained-out game forced it to move to Sunday […]

WANNA WATCH YOUR HOME TEAM PLAY? FLY SOUTHWEST

August 31, 2011 by · Leave a Comment 

Travelers on Southwest Airlines flights will soon be able to watch live Major League Baseball games on their smartphones, laptops and iPads as the result of a deal between the airline and in-flight wi-fi service Row 44. In a statement, the company said that it will have the capability to stream 2,400 MLB telecasts per […]

YANKEES-RED SOX MATCH A BIG WINNER FOR ESPN

August 10, 2011 by · Leave a Comment 

There’s nothing like the rivalry between the New York Yankees and the Boston Red Sox to lift ratings for ESPN. Sunday’s telecast of ESPN’s Sunday Night Baseball drew 3.46 million viewers, making it the most-watched Major League Baseball telecast on the channel since June 2007, according to Nielsen Research. ESPN said Tuesday that its Sunday […]

BASEBALL LIKELY TO BENEFIT FROM NFL, NBA PLAYER DISPUTES

April 18, 2011 by · Leave a Comment 

Disputes between players and owners of NFL and NBA franchises that threaten to shut down the fall seasons for professional football and basketball have caused advertisers to redirect some of their spending to Major League Baseball and college football telecasts, Daily Variety reported today (Monday). The first weeks of the baseball season have already shown […]

APPLE TV GETS BASEBALL, BASKETBALL PACKAGES

March 10, 2011 by · Leave a Comment 

In the latest online challenge to cable-TV operators, Apple said Wednesday that it has signed a deal with Major League Baseball and the National Basketball Association that will allow users of its settop box Apple TV to buy season TV passes to MLB and NBA games in 2011. The NBA is offering two packages to […]

MONDAY NIGHT FOOTBALL GOING MOBILE

October 26, 2010 by · Leave a Comment 

In a controversial move, ESPN is making its Monday Night Football telecasts available live online to anyone who can prove they’re a Time Warner Cable subscriber. In reporting the move, today’s (Tuesday) Wall Street Journal observed that broadcast and cable networks have rarely put their programs online at the same time they are broadcast “and […]

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