Friday, November 27, 2020

COUNTERPROGRAMMING BOX OFFICE — IT HARDLY EVER WORKS

May 2, 2012 by · Leave a Comment 

An analysis by the Los Angeles Times of the box office of films released as “counterprogramming” to major tentpole movies has concluded that while the counterprogramming idea may seem logical in theory, “in the real world, it’s borderline suicide.” The newspaper tracked the recent history of such a release tactic, concluding that “the results have […]