CAMPAIGNS POURING AD DOLLARS INTO CABLE

Following last week’s presidential debate, both the Obama and Romney campaigns have stepped up their cable-TV ad spending, the New York Post reported today (Friday) — the Romney campaign presumably to solidify reported gains among undecided voters made by their candidate and the Obama campaign to offset perceived losses among the undecideds. The newspaper observed […]

WHILE CABLE COMPANIES LOSE SUBSCRIBERS, DIRECTV GAINS THEM

While several of the largest cable-TV providers, including Comcast, Time Warner Cable, and Cablevision, have reported significant subscriber losses during the last quarter, home satellite operator DirecTV indicated on Thursday that they may be picking up at least some of them. It said that it has added 174,000 subscribers over the past quarter versus 136,000 […]