Thursday, March 4, 2021

THE BIGGEST ELECTION MONEY CAN BUY?

December 28, 2011 by · Leave a Comment 

Political advertising is expected to rise 30 percent in 2012 over 2008’s ad spending, according to research from MediaVest, a unit of French ad giant Publicis Groupe. Local TV is expected to be the chief beneficiary of the increase, which MediaVest predicts may rise to $4 billion, although spending on social media is also expected […]