Sunday, April 21, 2019

PEPSI TO SPEND $60 MILLION ON X FACTOR

March 17, 2011 by · Leave a Comment 

It’s not on the air yet and therefore there are no ratings to indicate how many viewers will watch, but Pepsi-Cola is so confident that Simon Cowell’s The X Factor will become a hit that it has agreed to spend $60 million on it in its first season, the Los Angeles Times reported today (Thursday). […]