Sunday, December 15, 2019

RATINGS GIANTS TO COMBINE

December 18, 2012 by · Leave a Comment 

For decades, the Arbitron ratings have been to the radio industry what the Nielsen ratings have been to the television industry — the standard source for audience measurement. Now, if regulators approve, there will be only a single source for both radio and TV: Nielsen. The New York-based company said today (Tuesday) that it had […]