RATINGS FOR PAGEANT NOT OUT OF THIS UNIVERSE — BUT IMPROVED

With Miss USA a stronger contender in Donald Trump’s Miss Universe Pageant — she eventually won — ratings for the annual event rose more than 15 percent from a year ago. The two-hour telecast on NBC drew 6.12 million viewers versus 5.3 million a year ago. But it was a contest of a different sort […]

SPANISH-LANGUAGE BEAUTY PAGEANT RIVALS ENGLISH-LANGUAGE ONES

A reality beauty pageant airing weekly on Spanish-language Univision attracted nearly six million viewers Sunday — on par with the number of U.S. viewers who tuned in to the recent Miss America and Miss Universe pageants. Univision stations in Los Angeles, Miami, Houston and Dallas attracted the highest ratings among 18-49 year-olds of any stations […]

MISS UNIVERSE RATINGS FLAT WITH LAST YEAR

Ratings for the 2010 Miss Universe competition were virtually flat with last year’s, averaging 6.0 million viewers. However, while the 2009 contest dominated the evening and produced NBC’s highest ratings for any non-sports program since May, this year it was beaten by CBS’s slate of reruns and, in its first hour, by ABC’s Bachelor Pad. […]