Thursday, December 12, 2019

A SLAM DUNK RATINGS VICTORY FOR CBS

April 11, 2012 by · Leave a Comment 

CBS’s coverage of Kentucky’s victory over Kansas in the NCAA basketball championship was watched by more than 20 million viewers, making it the highest-rated show of the week. and giving the network a slam-dunk victory both in total adults and viewers 18-49 for the week. Once again Fox’s American Idol and ABC’s Dancing with the […]

CBS BECOMES THE NEW “MUST SEE TV” ON THURSDAYS

December 9, 2011 by · Leave a Comment 

As far as the Nielsen ratings go, CBS’s Thursday-night comedy lineup clearly has become the equivalent of what NBC used to call Must See TV for the same night. And its 10:00 drama The Mentalist is the equivalent of NBC’s onetime powerhouse ER. Rarely, since NBC’s glory days, has a network dominated on a single […]

MARCH MADNESS STRIKES AMERICAN IDOL

March 19, 2011 by · Leave a Comment 

Airing on CBS and three cable networks — Time Warner/Turner-owned TBS, TNT, and truTV — the NCAA men’s basketball tournament scored a combined 17 million viewers and drew viewers away from their regular Thursday-night programs. All four major broadcast networks recorded significant drops in ratings. In particular, Fox’s American Idol fell to a season low. […]

NBC EXPERIENCES ITS WORST THURSDAY

July 2, 2010 by · Leave a Comment 

In another demonstration of how far the mighty have fallen, the series finale of NBC’s 100 Questions Thursday night drew just 1.89 million viewers. In the 1990s, NBC’s programs airing on Thursday — “Must See TV” night — regularly averaged $20 million viewers. Thursday night’s result, however, may have represented a historic low for the […]