Monday, August 26, 2019

ARMSTRONG’S ENDORSEMENT DAYS APPEAR OVER

January 29, 2013 by · Leave a Comment 

Nielsen, best known for its TV ratings research, also assigns an “N-Score” to public personalities, which helps advertisers make selections for the stars of their TV ads and for media endorsements. On Monday it noted that disgraced bicycle champ Lance Armstrong’s N-Score had dropped from 137 (during Nielsen’s last survey in November 2012) to 29 […]