ARMSTRONG’S ENDORSEMENT DAYS APPEAR OVER
January 29, 2013 by admin · Leave a Comment
Nielsen, best known for its TV ratings research, also assigns an “N-Score” to public personalities, which helps advertisers make selections for the stars of their TV ads and for media endorsements. On Monday it noted that disgraced bicycle champ Lance Armstrong’s N-Score had dropped from 137 (during Nielsen’s last survey in November 2012) to 29 […]
