Tuesday, October 27, 2020

TNT CLAIMS BIGGEST CABLE WIN EVER

June 2, 2011 by · Leave a Comment 

Forget about March Madness. It was the madness that came in May with the NBA Playoffs that gave cable network TNT the biggest month in cable history. In a statement, the network said that it averaged 3.6 million total viewers in primetime and more than a million adults 18-34. The playoffs themselves averaged more than […]

NBA GAME SETS RATINGS RECORD

May 17, 2011 by · Leave a Comment 

TNT’s telecast of Game 1 of the NBA Eastern Conference Finals between the Miami Heat and the Chicago Bulls drew 11.1 million viewers, making it the most-watched basketball game on cable television in history. It broke a record set in 2003 when 10.8 million viewers watched Michael Jordan playing in his last All-Star Game. The […]

MARS NEEDS MOMS FLOP DRAGS DOWN DISNEY

May 11, 2011 by · Leave a Comment 

While a single blockbuster movie can lift a media conglomerate’s earnings dramatically, the latest quarterly earnings report from the Walt Disney Co. indicates that a single big-budget flop can pull it down just as dramatically. Such was the case with the failure of Disney’s Mars Needs Moms, which cost $150 million to produce but earned […]

BASEBALL LIKELY TO BENEFIT FROM NFL, NBA PLAYER DISPUTES

April 18, 2011 by · Leave a Comment 

Disputes between players and owners of NFL and NBA franchises that threaten to shut down the fall seasons for professional football and basketball have caused advertisers to redirect some of their spending to Major League Baseball and college football telecasts, Daily Variety reported today (Monday). The first weeks of the baseball season have already shown […]

APPLE TV GETS BASEBALL, BASKETBALL PACKAGES

March 10, 2011 by · Leave a Comment 

In the latest online challenge to cable-TV operators, Apple said Wednesday that it has signed a deal with Major League Baseball and the National Basketball Association that will allow users of its settop box Apple TV to buy season TV passes to MLB and NBA games in 2011. The NBA is offering two packages to […]

NBA ALL-STAR GAME SCORES

February 22, 2011 by · Leave a Comment 

The NBA All-Star Game has rarely drawn big ratings in recent years. Last year, for example, it attracted some 6.8 million viewers, about half the number that watched baseball’s All-Star Game (and the MLB game was the lowest-rated in history). But this year, with some real stars in the line-up, the TNT telecast delivered 9.1 […]

HOLIDAY SALES OF 3D TV SETS REMAIN SLOW

December 16, 2010 by · 2 Comments 

The jury is still out on whether 3D television is little more than a fleeting novelty (Best Buy said on Tuesday that sales of 3D and Internet-connected television sets have been disappointing over the holiday season), but ESPN is increasing content on its 3D network, with plans to air its first basketball game in the […]

BASKETBALL GETS BIG TIP-OFF ON ESPN

November 9, 2010 by · Leave a Comment 

It’s not just football that is generating enormous ratings growth for ESPN. According to Nielsen, the Disney-owned sports cable network has averaged 2,546,000 viewers over six NBA telecasts — up 74 percent versus the first six NBA telecasts last season. Nielsen also noted that last Wednesday’s Kia NBA Countdown averaged 1,232,000 viewers on ESPN, making […]

ESPN TO AIR 14 NBA GAMES IN 3D

October 6, 2010 by · Leave a Comment 

ESPN intends to broadcast eight regular-season NBA games and six playoff games in 3D, tipping off on December 17th with the Miami Heat-New York Knicks game from Madison Square Garden in New York. It will be the first NBA contest ever to be carried on cable TV, although ESPN has carried a handful of soccer, […]

LEBRON SELLS ADS FOR HIS ANNOUNCEMENT

July 7, 2010 by · Leave a Comment 

In what is likely an unprecedented set-up for the broadcast of a news event, ESPN said Tuesday that its exclusive coverage of LeBron James’s announcment of his NBA plans will be sponsored. The Disney-owned channel disclosed that it had been contacted by James’s representatives who asked if they could sell ads during a one-hour special, […]

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