2012 OLYMPICS: BIGGEST AUDIENCE IN U.S. TV HISTORY

NBC had good reason to thumb its nose at critics of its delayed broadcasts of the top contests of this year’s Olympic Games. The network, which going into the games had predicted that its audience would probably decline about 20 percent from the 2008 Beijing Olympics, actually saw it grow by 12 percent to 219.4 […]

OLYMPICS RATINGS DROP; STILL DOMINANT

Viewers may have become overly saturated with the Olympics. Thursday night’s coverage on NBC saw its audience decrease a whopping 39 percent versus last Thursday night among viewers 18-49. Its 22.86 million total viewers was the lowest number yet for the 30th Summer Games. (One of the reasons for the lower viewer figures is that […]

IS NBC NEWS SHILLING FOR NBC OLYMPICS?

NBC News is being taken to task for devoting an unprecedented amount of coverage on its newscasts to the Olympic Games as its associated network entertainment, cable and Internet siblings blanket the games with coverage of every event. “There’s no excuse for this,” Andrew Tyndall, publisher of the Tyndall Report, which tracks network news, told […]