Friday, November 21, 2014

WILL NBC ACTUALLY EARN A PROFIT FROM THE OLYMPICS?

July 26, 2012 by · Leave a Comment 

Until recently, NBC was predicting that it would probably lose about $100 million on its multi-platform coverage of the London Olympics, but that the loss would be offset by its ability to promote its fall schedule and to boost ratings for its declining morning talk show, Today. But on Wednesday, the broadcaster provided new figures […]

FOR SALE: UNUSED SUPER BOWL SPOTS

January 3, 2012 by · Leave a Comment 

One month and two days before Super Bowl XLVI, NBC said today (Tuesday) that it had sold out all commercial availabilities during the Feb. 5 game. Actually, Seth Winter, head of sales and marketing for NBC Sports, the last spot was sold around Thanksgiving but two advertisers want to back out of their commitment and […]

NEW RECORD PRICE FOR SUPER BOWL SPOTS

September 6, 2011 by · Leave a Comment 

Expecting another record or near-record audience for Super Bow XLVI on Feb. 5, advertisers are paying NBC as much as $3.5 million for a 30-second spot — a new record, Adweek reported today (Tuesday). Fox commanded a top price of $3 million last year. Of an estimated 63 commercial availabilities during the telecast, only about […]

EBERSOL RETURNS TO NBC SPORTS — AS A “SPECIAL ADVISER”

August 31, 2011 by · Leave a Comment 

Just three months after resigning as head of NBC Sports and Olympics, Dick Ebersol is returning to the network as a special adviser, the New York Times reported today (Wednesday), citing several senior NBC executives. How his role will be different from what it was when he was officially running the unit was not spelled […]

NBC’S NEW OLYMPICS BOSS: EVERYTHING WILL BE LIVE

June 8, 2011 by · Leave a Comment 

Departing from the strategy implemented by his predecessor Dick Ebersol, who insisted on airing the most popular Olympics events during primetime, NBC Sports Group President Mark Lazarus said on Tuesday that for the 2016 Summer Games in Rio, NBC “will make every event available on one platform or another live.” In a conference call with […]