Thursday, December 12, 2019

ADVERTISING BEGINS MODERATE RECOVERY FROM 2011

June 18, 2012 by · Leave a Comment 

Driven in large measure by the growing attraction of TV sports programming, the advertising market recovered modestly in the first quarter from its disappointing showing during the same period a year ago. A new report from Kantar Media indicated today (Monday) that ad spending for all media totaled $32.9 billion during the quarter, up 2.6 […]

A SLAM DUNK RATINGS VICTORY FOR CBS

April 11, 2012 by · Leave a Comment 

CBS’s coverage of Kentucky’s victory over Kansas in the NCAA basketball championship was watched by more than 20 million viewers, making it the highest-rated show of the week. and giving the network a slam-dunk victory both in total adults and viewers 18-49 for the week. Once again Fox’s American Idol and ABC’s Dancing with the […]

A GOOD YEAR FOR HOOPS AFTER ALL?

November 28, 2011 by · Leave a Comment 

Some analysts are speculating that the deal to end the NBA lockout, if approved by owners and players, will likely see a surge of interest in the sport and rub off on the NCAA Men’s Basketball Tournament in the spring. AdWeek reported today (Monday) that CBS and Turner Sports, which jointly carry the March Madness […]