SUNDAY NIGHT FOOTBALL THROWN FOR A LOSS

NBC’s Sunday Night Football still ruled, but its total audience for the contest between the Detroit Lions and the New Orleans Saints drew 13.7 million viewers, a huge number by normal standards, but when judged against most other SNF results recently, a huge disappointment. It was down 18 percent from the year-ago contest between the […]

SATURDAY NIGHT COMES ALIVE ON TV

Once again, ratings for Saturday night — a night virtually abandoned by all the broadcast networks on the theory that most people are out doing something else, rather than watching TV, on that night — demonstrated that viewers will tune in if they’re given something appealing to watch. ABC’s NCAA football game between Oregon and […]