Thursday, June 27, 2019

MARCH MADNESS LIFTS SATURDAY RATINGS

March 26, 2012 by · Leave a Comment 

The NCAA basketball finals drew nearly 10 million viewers to their TV sets on Saturday, proving once again that if they’re given something worthwhile to watch, viewers will tune in en masse on a Saturday night the way they might on any other night of the week. While Saturday, which was once one of TV’s […]

IDOL‘S RATINGS CONTINUE TO FALL

March 23, 2012 by · Leave a Comment 

With CBS preempting its regular Thursday-night shows (including its tough-to-beat card The Big Bang Theory) with March Madness coverage, there was little competition for Fox’s weakened but still-potent American Idol and the returning drama Touch. American Idol won its 8:00 p.m. time period — as well as the night — with a 10.7 rating and […]

MARCH MADNESS ON MOBILE DEVICES TO COME AT A PRICE

February 17, 2012 by · Leave a Comment 

In an apparent attempt to avoid the pitfall that ensnared the newspaper business, Time Warner’s Turner Networks will no longer provide the NCAA’s March Madness on Demand for free. Moreover, its broadcast partner in the basketball hoopla, CBS, said that its online coverage of the college basketball tournament will not be available on mobile devices […]

CBS: NOT N0. 1, 2, OR 3 — BUT BIGGEST WINNER ANYWAY

April 13, 2011 by · Leave a Comment 

CBS may have been shut out of the top three spots in the Nielsen weekly ratings again last week, but it nevertheless captured 13 of the next 17 places and ended up as the top-rated network among total adults and adults 18-49. The No. 1 show of the week was again ABC’s Monday-night edition of […]

ABC, FOX TOP RATINGS LIST, BUT CBS WINS OVERALL

April 6, 2011 by · Leave a Comment 

CBS may have been shut out of the top four positions on the Nielsen ratings chart for last week, but it nevertheless wound up as the No. 1 network for the week among total adults and adults 18-49. Particularly impressive is that the network averaged 16.7 million viewers for its coverage of the NCAA basketball […]

BASKETBALL BOOSTS CBS’S RATINGS

March 28, 2011 by · Leave a Comment 

March Madness boosted CBS’s audience among the key 18-49 demo Sunday night as an overrun of the Kentucky-North Carolina contest drew 16.66 million viewers in the 7:00-7:30 p.m. half hour. In the Eastern and Central time zones, the overrun pushed each of the night’s CBS programs up by about 15 minutes. Nevertheless, CBS trounced its […]

MARCH MADNESS STRIKES AMERICAN IDOL

March 19, 2011 by · Leave a Comment 

Airing on CBS and three cable networks — Time Warner/Turner-owned TBS, TNT, and truTV — the NCAA men’s basketball tournament scored a combined 17 million viewers and drew viewers away from their regular Thursday-night programs. All four major broadcast networks recorded significant drops in ratings. In particular, Fox’s American Idol fell to a season low. […]

CBS, TURNER IN 14-YEAR PACT FOR “MARCH MADNESS”

April 22, 2010 by · Leave a Comment 

In an extraordinary 14-year deal, CBS and Time Warner’s Turner Broadcasting have agreed to pay at least $10.8 billion to carry the N.C.A.A. men’s basketball tournament — “March Madness.” The partnership gives each entity the right to carry the regional finals, the Final Four and the championship game, CBS through 2015, Turner from 2016 to […]

NCAA HOOPS CONTEST SCORES BIGGEST RATINGS SINCE 1999

April 7, 2010 by · Leave a Comment 

While CBS may have been pleased with the ancillary results of its coverage of Monday night’s NCAA men’s basketball championship (see separate item), it must have been sending up a cheer louder than those of Duke university fans after final Nielsen figures revealed that its regular network averaged nearly 24 million viewers, the biggest audience […]

DANCERS AND BASKETBALLERS COMPETE FOR VIEWERS; EVERYBODY WINS

April 6, 2010 by · Leave a Comment 

The second hour of ABC’s Dancing with the Stars easily defeated the first hour of the NCAA men’s basketball telecast on CBS Monday night. According to overnight Nielsens, nearly 22 million viewers tuned in to the ABC dance contest while about 17 million watched the basketball contest. Crushed by the competition, Fox’s 24 attracted fewer […]

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