Monday, July 22, 2019

ADVERTISERS FINDING CAPTIVE AUDIENCE IN MOVIE THEATERS

November 27, 2012 by · Leave a Comment 

Advertisers are learning that commercials shown in movie theaters are more effective than those shown on television. One reason, of course, is that there are no remotes with fast-forward buttons attached to theater seats. But another reason, according to a study commissioned by NCM Media Networks and reported today (Tuesday) by MediaPost, is that ads […]

BRITAIN’S NATIONAL THEATER COMING TO YOUR MULTIPLEX

May 9, 2012 by · Leave a Comment 

A stage production by Britain’s National Theater of director Danny Boyle’s version of Frankenstein will be screened in more than 200 U.S. theaters on June 6-7 at 7:00 p.m. local time. It is Boyle’s first major effort as a stage director in nearly 30 years. His films include Slumdog Millionaire (for which he won an […]