ADVERTISERS FINDING CAPTIVE AUDIENCE IN MOVIE THEATERS

Advertisers are learning that commercials shown in movie theaters are more effective than those shown on television. One reason, of course, is that there are no remotes with fast-forward buttons attached to theater seats. But another reason, according to a study commissioned by NCM Media Networks and reported today (Tuesday) by MediaPost, is that ads […]

BRITAIN’S NATIONAL THEATER COMING TO YOUR MULTIPLEX

A stage production by Britain’s National Theater of director Danny Boyle’s version of Frankenstein will be screened in more than 200 U.S. theaters on June 6-7 at 7:00 p.m. local time. It is Boyle’s first major effort as a stage director in nearly 30 years. His films include Slumdog Millionaire (for which he won an […]