Friday, December 15, 2017

FOOTBALL BEATS AMERICAN IDOL IN AD SALES

October 22, 2012 by · Leave a Comment 

For the first time since 2007, ads on Fox’s American Idol are not the most expensive on TV for media buyers. According to Advertising Age, that distinction now belongs to NBC’s Sunday Night Football. Setting aside ads for the Super Bowl, the summer Olympics, and the top awards show, all of which command premium pricing, […]

CHERNIN GROUP BECOMES BIG PLAYER WITH $200 MIL INFUSION

April 23, 2012 by · Leave a Comment 

Peter Chernin, the former president/COO of News Corp who oversaw the Fox television and film division, has reportedly received an infusion of $200 million into his three-year-old The Chernin Group from an investment group led by Providence Equity Partners. The Chernin Group is the corporate parent of Chernin Entertainment, which turned out the movie the […]

ANALYST: HYPE DOESN’T HELP LOUSY TV SHOWS

December 27, 2011 by · Leave a Comment 

Appraising the new shows of 2011-12 at midseason, veteran media analyst Brad Adgate of Horizon Media has found that some of the shows that were the most heavily hyped prior to their debut flopped while other little-noticed entries became hits. In an interview with the Los Angeles Times, Adgate singled out NBC’s The Playboy Club […]

TOO MANY PREVIEWS FOR FOX’S NEW GIRL?

September 6, 2011 by · Leave a Comment 

Fox TV may be giving so many potential viewers a chance to see online the entire first episode of its new comedy New Girl, starring Zooey Deschanel, that ratings for the actual broadcast could be affected, some experts have noted. It already is being screened on some hotel and college networks and on airline in-flight […]