Sunday, September 22, 2019

WHICH COST MORE — TIMES SQUARE BILLBOARDS OR SUPER BOWL ADS?

December 28, 2012 by · Leave a Comment 

Following a report in Tuesday’s Wall Street Journal that billboards in New York’s Times Square can cost advertisers as much as $3.6 million a year, Advertising Age has chimed in by comparing those rates to those charged for a 30-second Super Bowl ad, largely thought to be the most expensive ad buys of all. AdAge […]

NEW YEAR’S EVE AIN’T NO VALENTINE’S DAY

December 13, 2011 by · Leave a Comment 

Last February, Sony’s Valentine’s Day, featuring a raft of stars, opened to poor reviews and a solid $56.3 million. Last weekend, New Year’s Eve, featuring a raft of stars, opened to poor reviews and a measly $13.01 million. It is a measure of how poorly the box office performed overall that New Year’s Eve finished […]

NEW YEAR’S EVE BALL FALLS WITH A THUD

December 11, 2011 by · Leave a Comment 

Just when you thought the box office couldn’t get any worse than it got last weekend, it got worse. After recording its lowest gross of the year last week, it set a new low of $74 million, down nearly 9 percent from last weekend and the smallest total since September 2008. Then, however, it featured […]

NEW YEAR’S EVE TO RING UP MOST TICKET SALES (Updated)

December 9, 2011 by · Leave a Comment 

With the names of more stars than can fit on a marquee, New Year’s Eve is expected to emerge as the No. 1 film at the box office this weekend. But it may not earn much more than $20 million — certainly not enough to pay the fees of all those big stars — according […]

MOVIE REVIEWS: NEW YEAR’S EVE

December 9, 2011 by · Leave a Comment 

New Year’s Eve boasts a skillful comedy director, Garry Marshal, and an imposing cluster of stars, including Halle Berry, Hilary Swank, Robert De Niro, Michelle Pfeiffer, Cary Elwes, James Belushi, Penny Marshall, Matthew BroderickBon Jovi, Zac Efron, Ludacris, Abigail Breslin, Katherine Heigl, Josh Duhamel, Ryan Seacrest, Sarah Jessica Parker, Ashton Kutcher, and more. (Oh, and […]