Friday, October 19, 2018

ADVERTISING BEGINS MODERATE RECOVERY FROM 2011

June 18, 2012 by · Leave a Comment 

Driven in large measure by the growing attraction of TV sports programming, the advertising market recovered modestly in the first quarter from its disappointing showing during the same period a year ago. A new report from Kantar Media indicated today (Monday) that ad spending for all media totaled $32.9 billion during the quarter, up 2.6 […]

FOOTBALL TURNS LIGHTS OUT ON GLOBES

January 16, 2012 by · 1 Comment 

Sunday night’s telecast of the Golden Globe awards on NBC had to contend with a massive audience for the NFL playoff game between the New York Giants and the Green Bay Packers on Fox. According to overnight Nielsen ratings, the runover at 7:00 p.m. drew 40.1 million viewers, reducing the audience for the Globes’ red-carpet […]