SURVEY: YOUNG PEOPLE WATCHING TV LESS

In a study that could affect the rates that broadcast and cable outlets can charge advertisers, Nielsen Media Research has concluded that the number of hours young people watch television declined significantly in 2011. As reported by the New York Times, the drop was particularly dramatic among 12-17 year olds, who watched an average of […]

BIG BANG THEORY DRAWS DYNAMITE RATINGS AGAINST IDOL

For the second week in a row, CBS’s The Big Bang Theory has outscored Fox’s American Idol in the 8:00-8:30 p.m. half-hour among total adults and adults 18-49. According to Nielsen Media Research, the sitcom on Thursday attracted 16.4 million viewers versus 15.8 million for the talent contest. That number for Idol was 24 percent […]

GREY’S ANATOMY RETURNS, TOPS PRIMETIME ON THURSDAY

The return of an all-new episode of ABC’s Grey’s Anatomy after the show’s nearly two-month absence attracted more than 12 million viewers on Thursday and was the highest-rated show of the night, according to overnight figures from Nielsen Research. In fact, ABC performed quite strongly throughout the night, landing in first place among viewers 18-49. […]

WORLD CUP DRAWING ENORMOUS CROWD ON U.S. TV

If all of the viewers who have watched at least six minutes of the televised coverage of the World Cup thus far had tuned in at the same time, they would have produced an audience nearly as large as the record-breaking number who watched this year’s Super Bowl — one even larger than that of […]

“AMERICA’S GOT TALENT” WINS ANOTHER ROUND

NBC’s America’s Got Talent once again nabbed the top two positions on Nielsen’s ratings list for last week, but overall, CBS remained in the lead, placing seven shows in the top ten, all of them scripted (except for 60 Minutes) and all of them repeats. It didn’t make the top ten, but CBS’s coverage of […]

UNIVISION RECORDS ITS HIGHEST RATINGS EVER

Sunday’s World Cup match between Mexico and Argentina, won by Argentina 3-1, attracted the biggest audience in the history of the Spanish-language network, Nielsen Research said on Monday. According to the ratings company, more than 9.3 million viewers tuned in, 60 percent of whom were between the ages of 18 and 49. In cities with […]

HOCKEY LIFTS NBC TO DEMO VICTORY

NBC’s coverage of the Stanley Cup Finals continued to draw above-average ratings for Game 2 between Philadelphia and Chicago Monday night. The hockey game averaged 5.91 million viewers — nothing to cheer about — but, more importantly, it ranked No. 1 among adults 18-49 during its last 90 minutes when it averaged 6.46 million. It […]