CNN TAKES RATINGS LEADING IN HOUSTON COVERAGE

Affirming CNN’s reputation as the place to go for late-breaking news, especially when that news is non-political in nature, Nielsen said on Monday that the cable news network ‘s wall-to-wall coverage of the death of Whitney Houston attracted an average of 2.17 million viewers from 8:00 p.m. to 1:00 a.m. on Saturday, peaking at 9:00 [...]

WHAT HAPPENS TO TV WHEN THE WEB TAKES OVER?

A recent study by Nielsen Research indicating that persons who are watching Internet video on their TV sets are watching fewer broadcast and cable programs appears to fly in the face of pronouncements by TV executives that online video tends to be accretive and does not significantly affect conventional TV viewing, BTIG Research analyst Richard [...]

MORE CABLE SUBSCRIBERS CUTTING CORDS

Following numerous reports that “cord cutting” did not represent a serious threat to cable television operators, Nielsen said on Wednesday that the number of households that have dropped their satellite TV subscriptions and relied exclusively on broadband Internet access to watch TV had grown 22.8 percent over the last year. While such households now represent [...]

NCIS: STILL STRONG AFTER 200 EPISODES

After 200 episodes, CBS’s NCIS remains the top-rated scripted drama on television. This week’s episode attracted 20.98 million viewers on par with episode No. 199, which according to final figures, attracted 20.93. (The difference is considered statistically insignificant.) It was also Tuesday’s highest rated show. Its companion show, NCIS Los Angeles also pulled in impressive [...]

WHO’S NO. 1 IN RATINGS? NBC, THAT’S WHO

Thanks to the Super Bowl game, which drew 111.3 million viewers, NBC captured first place in the Nielsen ratings last week — a rare feat for the struggling network. It also capture second place with the post-game show, and third place with its talent contest, The Voice, which followed the football telecast and which drew [...]

IDOL RATINGS FALL AGAIN

Fox’s American Idol drew 18.19 million viewers Wednesday night. That was more than all of the other broadcast networks drew combined, but it was still way off previous seasons’ numbers. Among adults 18-49 ratings were down 9 percent from last Wednesday and down a whopping 34 percent from the comparable week a year ago, according [...]

REPORT: NETWORKS USING TRICKS TO BOOST RATINGS

Television networks often resort to chicanery and devious manipulation to boost the ratings of some lackluster shows, the New York Times reported on Wednesday, citing as a flagrant example the decision of ABC to label Good Morning America a “special” and identify it to ratings researcher Nielsen as Good Morning Amer during the final week [...]

PRO BOWL RATINGS DA KINE

Scheduling the much-maligned Pro Bowl game (it’s generally regarded as a Hawaiian holiday gift to the players at the end of the season) before the Super Bowl instead of after has certainly paid off for the television networks that take turns carrying it. The 2010 and 2011 games each drew 12.3 million viewers. This year’s [...]

NFC TITLE GAME SCORES BIG

Allowing families all over the country to rehearse for February 5th’s Super Bowl parties, Sunday night’s telecast of the NFC championship game on Fox between the New York Giants and the San Francisco 49ers attracted 57.6 million viewers — the most to watch any program on television since, well, last year’s Super Bowl. Some 31 [...]

FOX’S NEW ALCATRAZ REMAINS STRONG IN WEEK 2

CBS, the usual Monday-night ratings champ, remained in re-run mode this week, allowing Fox to capture the night among adults 18-49. CBS, however, continued to hold sway among total adults. While it lost about a third of its usual audience for a fresh episode, the network’s Two and a Half Men remained the most-watched show [...]

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