Tuesday, September 22, 2020

MORE OLDER VIEWERS GOING TO MOVIES — BUT STUDIOS IGNORE THEM

June 14, 2012 by · Leave a Comment 

Movie studios may be making a big mistake by overlooking older adults in their marketing and promotional campaigns, according to a study by Viacom Media Networks’ TV Land. The study noted that more adults in the 40-54 age group are going to movie theaters today than ten years ago and that they are heavily influenced […]