Friday, October 23, 2020

DARTH VADER STARS IN BRITISH COMMERCIAL

November 2, 2011 by · 1 Comment 

In what it described as a “licensing partnership” with Lucasfilm, the British consumer-electronics retail group Dixon’s is launching a multimillion-pound marketing campaign, the centerpiece of which is a 40-second commercial starring Darth Vader. The spot, due to air for the first time on Saturday during The X Factor on ITV, spoofs a scene in Star […]

MANY WORLD CUP FANS IN U.K. WILL WATCH ONLINE

June 11, 2010 by · Leave a Comment 

Thirty percent of British soccer fans are planning to watch the World Cup online, according to a survey of over 3,000 viewers by the U.K. tech retailer PC World (unrelated to the U.S. magazine). According to the survey, 23 percent said they would be using a personal computer, while nearly 20 percent said they would […]