Sunday, April 21, 2019

SODASTREAM TO AIR ITS CONTROVERSIAL ADS DURING SUPER BOWL

December 4, 2012 by · Leave a Comment 

SodaStream, the company that had its commercials banned in the U.K. because, according to a British ad watchdog, it “denigrated” its competitors in the bottled-drinks market, plans to challenge those same competitors during next year’s Super Bowl. The New York Times reported today (Tuesday) that SodaStream USA is buying a commercial in the fourth quarter […]

PEPSI TO SPEND $60 MILLION ON X FACTOR

March 17, 2011 by · Leave a Comment 

It’s not on the air yet and therefore there are no ratings to indicate how many viewers will watch, but Pepsi-Cola is so confident that Simon Cowell’s The X Factor will become a hit that it has agreed to spend $60 million on it in its first season, the Los Angeles Times reported today (Thursday). […]