Saturday, July 24, 2021

TOP PRIZE FOR X FACTOR: $5 MILLION

August 8, 2011 by · 1 Comment 

There once was a time when television networks loved reality shows because they were so much cheaper to produce than scripted shows. That may no longer be the case. Producers of the X Factor, the upcoming talent show on Fox, said Friday that the winning contestant will take home $5 million, the biggest cash prize […]

PEPSI OUTBIDS COKE TO BECOME X FACTOR SPONSOR

January 4, 2011 by · Leave a Comment 

Ending a bidding war between America’s two largest soft-drink companies that, according to some uncorroborated accounts, reached nearly $100 million, Pepsi-Cola has won the right to become the official soft-drank sponsor of Simon Cowell’s upcoming The X Factor. Exact terms of the deal were not disclosed, but in general, the network said, it calls for […]