Monday, April 22, 2019

PEPSI TO SPEND $60 MILLION ON X FACTOR

March 17, 2011 by · Leave a Comment 

It’s not on the air yet and therefore there are no ratings to indicate how many viewers will watch, but Pepsi-Cola is so confident that Simon Cowell’s The X Factor will become a hit that it has agreed to spend $60 million on it in its first season, the Los Angeles Times reported today (Thursday). […]

PEPSI OUTBIDS COKE TO BECOME X FACTOR SPONSOR

January 4, 2011 by · Leave a Comment 

Ending a bidding war between America’s two largest soft-drink companies that, according to some uncorroborated accounts, reached nearly $100 million, Pepsi-Cola has won the right to become the official soft-drank sponsor of Simon Cowell’s upcoming The X Factor. Exact terms of the deal were not disclosed, but in general, the network said, it calls for […]