Monday, July 26, 2021

IS 3D ONCE AGAIN TURNING OUT TO BE A FAD?

September 10, 2010 by · 3 Comments 

The verdict is still out on 3D, following a summer that saw the premium for 3D tickets offset the lowest attendance since 1997. Today’s (Friday) Wall Street Journal observed that several of the summer’s biggest hits, including Inception, Iron Man 2, and The Twilight Saga: Eclipse were not released in 3D, while some of the […]

3D SAVES BOX OFFICE

September 6, 2010 by · 4 Comments 

If it hadn’t been for 3D, the summer box office would have seen the worst returns in 13 years, figures released on Friday indicated. Ticket sales fell to 552 million, the fewest since 1997, although total receipts rose to a record $4.35 billion — up 2 percent from last summer. The results appeared to validate […]