Monday, September 23, 2019

STUDIOS NOW PROMOTING THEIR TRAILERS, SIGNS

April 28, 2011 by · Leave a Comment 

Talk about buzzkill! Britain’s Guardian newspaper has lampooned the current marketing campaign for Friday’s release of The Avengers. It notes that the studio has been stridently promoting its own promo for the movie — a poster. “It is, without question, the most exciting picture of four empty chairs that the world has ever seen,” the […]

PROMOTION: THE X FACTOR FOR THE X FACTOR?

March 4, 2011 by · 2 Comments 

Fox TV has gone to what was described as unprecedented expense to fly at least one promotion executive from 145 of its 210 affiliates to Los Angeles to discuss plans for the launch of the U.S. version of The X Factor, produced by and featuring Simon Cowell as one of the judges, Broadcasting & Cable […]

NBC’S SOURCE FOR OUTSOURCED PRAISE WAS NBC

October 5, 2010 by · Leave a Comment 

NBC has pulled a promo for its controversial new comedy series Outsourced after it turned out that a quote praising the show and attributed to Entertainment Weekly (“a hilarious culture clash”) was actually culled from an NBC press release about the series and another (“it’s a natural companion for The Office“) was from a mixed […]