Wednesday, November 13, 2019

HOW OUTRAGEOUS WILL GERVAIS BE AT SUNDAY’S GOLDEN GLOBES?

January 10, 2012 by · Leave a Comment 

NBC has launched a promotional campaign for Sunday night’s telecast of the 2012 Golden Globe Awards showing host Rickey Gervais with a pair of scissors cutting a gag wrapped around his mouth. Gervais himself posted a photograph of himself making a cockeyed face at the camera and holding up a handful of cash in front […]

NEARLY ONE THIRD OF SUPER BOWL TELECAST IS ADVERTISING

January 19, 2011 by · 1 Comment 

The average NFL game telecast lasts about three hours, but during last year’s Super Bowl, 47 minutes and 50 seconds was devoted to commercials and network promotions, according to a study by Kantar Media cited today (Wednesday) by Advertising Age. That compares with 40 minutes and 15 seconds of ad/promo time during the 2001 Super […]

NBC’S NEW THE CAPE PREVIEWED ON IPAD

January 6, 2011 by · Leave a Comment 

NBC is going all out to find innovative ways to promote its upcoming new series The Cape, which debuts on Sunday at 9:00 p.m. Beginning on Wednesday, the one-hour pilot episode of the series became available for viewing on Apple’s iPhone and iPad tablet device via the DC Comics app (http://itunes.apple.com/us/app/dc-comics/ID378080432?MT=8). In a statement, NBC […]

CBS ACCUSED OF USING LOCAL NEWSCASTS TO HYPE NEW SERIES

September 24, 2010 by · Leave a Comment 

CBS-owned stations in major markets last Monday devoted part of their early-evening newscasts to promoting the premiere of the new Hawaii Five-0 that night in what veteran TV critic Robert Feder called “a well-coordinated plan to prostitute the newscasts of CBS-owned stations nationwide.” On his blog at Vocalo.org, Feder, who for 28 years was the […]

CBS FLOODS YAHOO! WITH PROMOS

September 20, 2010 by · Leave a Comment 

Instead of distributing its Internet marketing over several web portals for the start of the fall season, CBS is concentrating all of its new-season promos on Yahoo!, USA Today noted today (Monday). In an interview with the newspaper, George Schweitzer, president of CBS Marketing, said, “It’s a preemptive strike in terms of dominating the biggest […]