Tuesday, March 31, 2020

GOODBYE, $60 MOVIE RENTALS; WE HARDLY KNEW YE

October 13, 2011 by · 1 Comment 

Bowing to pressure from theater owners, Universal has scrapped plans for a test of Premium Video on Demand (PVOD) that would have made its upcoming Tower Heist available for a $60 rental fee in two markets, Atlanta and Portland OR, three weeks after it hit theaters. Two large exhibitors, Cinemark and National Amusements had threatened […]

ANALYST URGES STUDIOS TO ACCELERATE PREMIUM VIDEO-ON-DEMAND

October 10, 2011 by · Leave a Comment 

Movie studios, which in the past have engaged in half-hearted tests of premium video-on-demand (PVOD), ought instead to embrace it as both a potential driver of profits and a hedge against piracy, BTIG media analyst Richard Greenfield wrote in a note to clients on Friday. PVOD allows viewers at home to rent movies from cable […]