TODAY RECLAIMS MORNING TITLE

That morning ratings race between NBC’s Today show and ABC’s Good Morning America is taking on all the trappings of a mano-a-mano Yankees-Red Sox battle (the current season excepted). A week after GMA beat Today by a razor thin margin — its first weekly win in 16 years — Today roared back last week to [...]

OBAMA ON LATE NIGHT: TOO COOL FOR COOL?

President Obama’s appearance on Late Night with Jimmy Fallon Tuesday night produced the show’s best ratings in more than two years. NBC said that it was watched by more than 2 million viewers, citing preliminary Nielsen overnight figures from the nation’s metered markets. But the president immediately came under attack for agreeing to “slow jam [...]

IDOL RATINGS PLUMMET — STILL NO. 1

Even with its ratings way down from where they once were, Fox’s American Idol, with three hours landing in the Nielsen top ten, gave the network a victory among the demographic that advertisers like to target — adults 18-49. The reason may have been that the competition’s shows were also way down from where they [...]

NETWORK RATINGS REBOUND

On Sunday — the same day that the New York Times reported that ratings for TV network shows had plummeted — ratings for all of the network shows zoomed up, particularly among the 18-49 age group, the demographic that advertisers prefer. “The broadcast networks were granted a small reprieve on Sunday,” the Times allowed, noting [...]

ANN CURRY PRAISES BOSSES — WHO MAY BE ABOUT TO FIRE HER

Amid much speculation that she is about to be fired as co-host of the Today show, Ann Curry took to the podium on Monday to praise her “great bosses, especially the exceptional men I get to work for today.” She quickly added, however, that she was “not sucking up, even though recent ratings might dictate [...]

VIEWERS FLEEING NETWORK TV

Every broadcast television network has lost a significant number of viewers this season – particularly among the 18-49 age group that most advertisers target, the New York Times reported on Sunday, citing figures from Nielsen Research. Fox, which airs American Idol, has lost an average of 709,000 viewers or 20 percent of its 18-49 demo. [...]

FEW VIEWERS ATTEND FOX TV’S ANNIVERSARY PARTY

Fox TV threw itself a 25th anniversary party on Sunday night, but relatively few people showed up. At 7:00 p.m. it aired the original pilot for its classic, long-running series Married … With Children, its first big sitcom hit. But only 2.9 million viewers tuned in, according to Nielsen Research. A half-hour later, it aired [...]

IDOL TIES SERIES LOW, STILL WINS

Even a weak American Idol can be stronger than anything else offered during primetime on a given night. Such was the case on Thursday when Idol‘s ratings matched its series low for a results show, but nevertheless captured 14.59 million viewers. Nothing else came close. In the 8:00 p.m. hour opposite Idol, CBS came in [...]

IT’S OFFICIAL: GMA BEATS TODAY FOR FIRST TIME IN 16 YEARS

Final Nielsen figures confirmed on Thursday that for the first time since 1996, ABC’s Good Morning America averaged more viewers over an entire week than NBC’s Today show. The official tally: GMA 5.17 million viewers; Today 5.14 million. And while the difference may be statistically insignificant — the numbers have a margin of error of [...]

CBS AND FOX SPLIT RATINGS HONORS

As usual, CBS was the most-watched television network last week, and its long-running drama NCIS was the most-watched television show. However, it came in second to Fox in the 18-49 age group, the demographic group that advertisers prefer. Back among the top-ten shows — this time without a football overrun to pump up its numbers [...]

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