Friday, April 19, 2019

2D FILMS HURT 3D LEADER REAL-D

February 7, 2013 by · Leave a Comment 

3D is turning out to be something less than the expected “next big thing” for the movie industry. One need look no further for the reality of that statement, than the latest results of RealD, the principal company providing 3D technology for theaters and which benefits from the surcharges on 3D ticket sales. Filing its […]

3D DEVELOPER MAKING BIG PUSH IN CHINA

June 14, 2012 by · Leave a Comment 

Hardly a day goes by, it seems, without news of another multimillion-dollar deal between the U.S. movie industry and China. The latest comes from RealD, a principal supplier of 3D technology to movie exhibitors. On Thursday, RealD said that it had signed a deal with China’s SMI Corporation to install 3D equipment in some 100 […]

SHARES OF REAL-D AND IMAX PLUNGE

November 3, 2011 by · Leave a Comment 

Following reports that moviegoers were eschewing 3D screenings of Puss in Boots and The Three Musketeers last weekend (only about half were willing to pay the 3D surcharge) and that they were likewise failing to pay premium prices for IMAX screenings, both RealD, the principal maker of 3D theater technology, and IMAX saw their shares […]

REPORT: STUDIO REPLACED 3D PROJECTOR AT POTTER PREMIERE

July 18, 2011 by · 1 Comment 

For the London premiere of Harry Potter and the Deathly Hallows: Part 2, Warner Bros. removed the RealD 3D projection equipment and had it replaced with a Dolby 3D projector, which produces a brighter picture, according to BTIG media analyst Richard Greenfield. Greenfield, who has warned that moviegoers are becoming increasingly upset by 3D premiums […]

ANALYST WARNS BOX OFFICE FOR 3D WILL CONTINUE FALLING

June 27, 2011 by · 5 Comments 

BTIG analyst Richard Greenfield has urged clients to sell or short shares in RealD, the company that provides 3D technology to most theaters and 3D television manufacturers. Greenfield said that he spoke last week with an executive of RealD who said that he expects 75 percent of movies in theaters will eventually be in 3D. […]