Saturday, December 14, 2019

WILL YOUTUBE GRAB AD DOLLARS AWAY FROM TV?

May 14, 2012 by · Leave a Comment 

Google-owned YouTube could see revenue from advertising increase by 40 percent or more from a year ago, according to Capstone analyst Rory Maher. In an interview with AllThingsD.com columnist Peter Kafka, Maher observed that while YouTube has been attempting to persuade advertisers to move money budgeted for television to its site, which is increasingly offering […]