SATURDAY NIGHT (OLYMPICS) FEVER
August 6, 2012 by admin · Leave a Comment
On Saturday, a day of the week that has become a repository for the television networks’ least successful entertainment shows, NBC’s coverage of the Olympics not only beat its rivals’ programming, it wiped their clocks. While the Olympics coverage averaged 26.08 million viewers, peaking in the 10:30 p.m. half-hour with 30.59 million, not a single […]
MARCH MADNESS LIFTS SATURDAY RATINGS
March 26, 2012 by admin · Leave a Comment
The NCAA basketball finals drew nearly 10 million viewers to their TV sets on Saturday, proving once again that if they’re given something worthwhile to watch, viewers will tune in en masse on a Saturday night the way they might on any other night of the week. While Saturday, which was once one of TV’s […]
FOOTBALL RECHARGES SATURDAY NIGHT
January 9, 2012 by admin · Leave a Comment
Saturday night provided yet another reminder to television executives that if they give viewers something worthwhile to watch on that night, they’ll flock to their sets just as they do any other night of the year. NBC’s telecast of the Detroit-New Orleans NFC Wild Card Game attracted 27.9 million viewers in primetime. Yes, that was […]
