Wednesday, August 4, 2021

BIG RATINGS, LITTLE PROFIT FROM WORLD CUP

July 15, 2010 by · Leave a Comment 

ESPN and Univision executives indicated on Wednesday that while their World Cup coverage produced record ratings, it did not produce a profit. Joe Uva, president and chief executive of Univision, told Bloomberg/BusinessWeek: “The benefit is we get to keep those viewers after the Cup is over.” During a recent conference call, Scott Gulielmino of ESPN […]