Tuesday, January 26, 2021

THE LONG, LONG TRAILER(S)

October 12, 2012 by · 1 Comment 

In an admittedly unscientific survey, the Wall Street Journal has found that the amount of time theaters are devoting to coming-attraction trailers has lengthened to as much as 25 minutes. Even distributors are acknowledging that the preview times have become excessive. Bob Berney, described by the Journal as a veteran distribution executive, told the newspaper, […]