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DIRECTV’S NFL GAMBLE PAYING OFF

November 4, 2011 by · Leave a Comment 

DirecTV’s controversial come-on — giving new customers its pricey NFL Sunday Ticket package free for one year in return for signing a two-year contract — has paid off in spades for the satellite distributor. Although it pays the NFL $1 billion a year for the package, offering it free to new subscribers who would ordinarily […]