Tuesday, July 14, 2020

WILL NBC ACTUALLY EARN A PROFIT FROM THE OLYMPICS?

July 26, 2012 by · Leave a Comment 

Until recently, NBC was predicting that it would probably lose about $100 million on its multi-platform coverage of the London Olympics, but that the loss would be offset by its ability to promote its fall schedule and to boost ratings for its declining morning talk show, Today. But on Wednesday, the broadcaster provided new figures […]

FOR SALE: UNUSED SUPER BOWL SPOTS

January 3, 2012 by · Leave a Comment 

One month and two days before Super Bowl XLVI, NBC said today (Tuesday) that it had sold out all commercial availabilities during the Feb. 5 game. Actually, Seth Winter, head of sales and marketing for NBC Sports, the last spot was sold around Thanksgiving but two advertisers want to back out of their commitment and […]

NEW RECORD PRICE FOR SUPER BOWL SPOTS

September 6, 2011 by · Leave a Comment 

Expecting another record or near-record audience for Super Bow XLVI on Feb. 5, advertisers are paying NBC as much as $3.5 million for a 30-second spot — a new record, Adweek reported today (Tuesday). Fox commanded a top price of $3 million last year. Of an estimated 63 commercial availabilities during the telecast, only about […]